Built by Publishers,
For Publishers

Who we are

AdRevenueHub is a small, independent project run by a solo web publisher who got tired of the AdSense revenue calculators that gave wildly optimistic numbers with no explanation of where they came from.

Every multiplier you see in the calculator -the 2.5× for insurance, the 0.05× for African Tier-4 traffic, the 85% default fill rate, is anchored in publicly published publisher benchmarks, Google AdSense help documentation, and aggregated industry reports. We document our methodology transparently because publishers deserve to know why a number is what it is.

What this tool is — and isn't

What it is

• A planning tool for estimating future AdSense revenue.
• A scenario modeler — change the inputs and see how your earnings would shift if you moved to a higher-paying niche, or attracted more Tier-1 traffic.
• A teaching aid for understanding the difference between CTR, CPC, RPM, and eCPM.

What it isn't

• It's not a guarantee of earnings. AdSense auctions are dynamic, and your actual numbers will differ.
• It's not connected to your AdSense account. We never see your real data.
• It's not financial advice. Use it for forecasting and learning, not for tax or investment planning.

How we make money

AdRevenueHub is supported by on-site advertising. We do not sell user data, we do not run referral programs that bias our calculations, and we do not promote specific ad networks. The calculator's outputs are independent of any monetization arrangement on this site.

How we built it

The site is a lightweight PHP application — no frameworks, no build step, no client-side rendering. The calculator runs entirely in your browser using vanilla JavaScript, so your inputs never leave your device unless you choose to submit the contact form.

This is by design. A tool that helps you model your revenue should not require sending your data anywhere. You can read the full technical breakdown in our How It Works guide.

Editorial standards

We update the calculator's multipliers and the surrounding guides at least once a year, or whenever Google announces a material change to its ad products. Each major update is logged with a date in the changelog below.

Where we cite a number, we cite the source. Where we're working from aggregated industry observation, we say so. We'd rather be roughly right and clearly labeled than precisely wrong.

Get in touch

Found a calculation that seems off? Spotted a niche multiplier that's drifted from current market rates? Want us to cover a topic we haven't yet? We'd genuinely like to hear from you.

Reach out via our contact form or check the FAQ to see if your question is already answered.